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Benefits of being an adopter of the Measurement Plan

What is an adopter

Adopters are organizations helping to advance the goals of the National Financial Literacy Strategy by measuring our collective progress. To “Make Change that Counts” we need to figure out what works, and what does not work. Adopters use the outcomes-based approach in Counting Change: A Measurement Plan for the National Financial Literacy Strategy 2021-2026 (the Measurement Plan) to measure and track the impact of initiatives to improve the financial resilience of Canadians.

Collectively counting change will lead to change that counts.

Share your initiatives, findings and SAMs and become an adopter today!

Benefits

  • Be a catalyst for Canadians to make informed financial decisions and strengthen their financial resilience
  • Showcase your commitment to strengthen financial literacy and better financial outcomes for Canadians
  • Join like-minded National Financial Literacy Strategy supporters to build a more inclusive and effective financial ecosystem
  • Measure and monitor success using Strategy-Aligned Measures (SAMs)
  • Contribute your unique insights to enhance and influence the National Strategy’s impact
  • Gain visibility by having your initiatives and measures featured
  • Showcase measurable progress in advancing financial literacy in Canada

Support the National Financial Literacy Strategy by engaging with the Measurement Plan, its Measures Library and the National Financial Literacy Strategy Dashboard.

Meet some of the adopters of the National Strategy Measurement Plan

In their own words: watch adopters describe the impact and value of the Measurement Plan to their organizations and Canadians.


Mathieu Labrèche, Vice President of Media Strategy and Communications at the Canadian Bankers Association – the industry association that represents over 60 banks in Canada explains how two of their financial literacy programs align with the objectives of the National Financial Literacy Strategy.


Jennifer Leger, Co-Founder of QUBER – a mobile app that allows Canadians to save more with a unique employee matched-savings program explains how they adopted the measurement plan in their practice and the measures they contributed to the measures library.


Molly Willats, is Head of Financial Health and Ontario Lead at Fintech Cadence, a Montreal-based, non-profit organization dedicated to building out Canada's financial technology (fintech) ecosystem. Molly outlines how Fintech Cadence participates in the Measurement Plan and the importance of fintech startups to submit their Strategy-Aligned Measures (SAM’s) to the Measures Library.


Doretta Thompson, Director of Social Impact and Financial Literacy Leader at the Chartered Professional Accountants of Canada, (CPA Canada) describes how the Measurement Plan, and its Measures Library have impacted their Canadian Finance Study.


Become an adopter

Learn more about Measurement Plan Adopters and how to become one.

Make change that counts. Share your initiatives, findings and SAMs and become an adopter today!


You can contact the Behavioural Finance Lab if you have any questions: fcac.research-recherche.acfc@fcac-acfc.gc.ca.

The Financial Consumer Agency of Canada does not endorse, directly or indirectly, any adopters of the Measurement Plan, nor does it make any representations or warranties, express or implied, concerning the adopters' products or services or their fitness for a particular purpose.

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From:

2025-12-15

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