Design Standard for the Federal Identity Program
This standard explains how to apply the official symbols of the Government of Canada in all media, platforms, products, material, equipment and real property in Canada and abroad.
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This standard takes effect on November 19, 2021, and applies to departments that are subject to the Policy on Communications and Federal Identity and its associated instruments.
This standard replaces the following volumes in the Federal Identity Program Manual:
- 1.1 Design: Symbols, typography, signatures, colour (October 1990)
- 5.1 Advertising: Corporate identity guidelines (March 1989)
- 5.2 Published material: Corporate identity guidelines (July 1990)
Official symbols, colours and typography
Titles and signatures, sizing and positioning, official languages
Applying symbols to videos, posters, social media and more
Core elements
Official symbols
Canada wordmark and corporate signatures
Colour
Official colours, colour codes and colour pairing
Typography
Fonts, weights and uses
How to present the official symbols
Titles and signatures
Names of departments, corporate, ministerial and musical signatures
Size and position
Sizing, positioning, use of clear space, dos and don’ts
Official languages
Order and format of English and French, using other languages
Get a copy of the official symbols
To obtain a copy of the official symbols, contact your department’s coordinator.
Contact your FIP coordinatorHow to apply the official symbols to products
Find a product using the filter.
| Category | Products |
|---|---|
| Ads | Search engine marketing (SEM) ads, paid advertising, static ads, video ads, animated ads, audio ads |
| Awards | Long service awards, departmental awards, certificates |
| Exhibits and events | Roll-up banners, backdrops, podium signs, press conferences, live-streamed events, participating or attending an event |
| Mobile applications | App icons, launch screens, post-launch screens, app stores |
| Motion graphics | Animated text or images, animated effects |
| Partnering (technical specifications) | Federal contributions, fair acknowledgement, sponsoring arrangements |
| Personnel identification | Department-issued clothing, ID cards |
| Podcasts | Cover art, artwork for individual episodes, podcast listings and descriptions |
| Printable products and static graphics | Publications, posters, infographics, presentations, graphics shared on social media, images |
| Promotional items | Novelties, mementoes |
| Signage (technical specifications) | Primary signs, operational signs, project signs, tactile signs |
| Social media | Avatars, text identifiers, official social media accounts, icons |
| Stationery (technical specifications) | Letterhead, envelopes, business cards |
| Text messages | Text messages sent by or on behalf of the Government of Canada, emergency alerts |
| Vehicles (technical specifications) | Markings on ground, air, marine vehicles |
| Videos | Films, audio-visual, multi-media presentations and productions |
| Websites | External-facing websites, internal-facing websites, intranets, extranets, password-protected sites, web applications |
© Her Majesty the Queen in Right of Canada, represented by the President of the Treasury Board, 2021,
ISBN: 978-0-660-42507-8