Public opinion research in the Government of Canada
Federal departments must follow specific guidelines when collecting and reporting information about the public and representatives of businesses or other entities including federal public servants.
Services and information
Defining public opinion research
How to determine what activities are considered public opinion research. Learn the difference between contracted and non-contracted research as well as behavioural and factual research.
Mandatory procedures for public opinion research
Learn more about the rules for managing and coordinating public opinion research activities.
Standards for conducting public opinion research
Learn about specific standards for online and telephone surveys as well as qualitative research.
Contracting public opinion research
Learn about the contracting methods and procurement tools used to contract public opinion research services.
Requirements for submitting public opinion research final reports
Access the requirements federal departments must follow when submitting research studies to Library and Archives Canada.
Public opinion research reports
Read full reports of contracted public opinion research conducted by the Government of Canada.