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Economic profile: Pictou County, Nova Scotia

Overview

Pictou CountyFootnote 1 has a population of 43,657, consisting of 26% seniors (65 and older), 60% working-age adults (15 to 64) and 14% children (under 15).

The key sectors of the economy in Pictou County, which account for 49% of the jobs in the region, are

  • retail trade
  • health care and social assistance
  • manufacturing

There are 17,280 employed residents, of which 4.3% are immigrants.Footnote 2

The economy generates a total of $2.0 billion in household and business incomes, which amounts to $46,560 per resident.

General age structure – 2021

  In the region In the province
% children (under 15) 14% 14%
% working-age adults (15 to 64) 60% 64%
% of seniors (65 and older) 26% 22%

Sustainability

In order to support local services such as health care and social programs and maintain a good standard of living for everyone in the region, it is essential to have more working-age adults than seniors. Pictou County has fewer working-age adults than seniors compared to the average in Nova Scotia.

From 2011 to 2021, Pictou County experienced

  • a 4.4% decrease in population, compared to a 5.2% increase in the province
  • a 41% increase in the population’s proportion of seniors, compared to a 33% increase in the province
  • a 9.5% decrease in the population’s proportion of working-age adults, compared to a 6.8% decrease in the province

Population structure – Changes from 2011 to 2021

  Changes in the region Changes in the province
Total population -4.4% +5.2%
Proportion of children -8.9% -6.0%
Proportion of working-age adults -9.5% -6.8%
Proportion of seniors +41% +33%

By 2031, without immigration,Footnote 3 the region could experienceFootnote 4

  • a 6.9% decrease in population
  • a 7.0% decrease in the population’s proportion of working-age adults, which could limit the availability and quality of local services
  • a further increase in the population’s proportion of seniors by 28%, potentially changing the demand for local services, including health care and long-term care

No immigration – Possible changes from 2021 to 2031

  Changes in the region Changes in the province
Total population -6.9% -3.8%
Proportion of children -22% -12%
Proportion of working-age adults -7.0% -7.5%
Proportion of seniors +28% +29%

Prosperity

The region relies heavily on working-age adults to keep local services running smoothly and to maintain a good standard of living and economic growth. Immigrants can help by filling job gaps and bringing new skills and ideas, which keeps the local economy strong.

From 2011 to 2021, Pictou County experienced

  • a 12% decrease in workforceFootnote 5 size, compared to a 0.6% increase in the province
  • an 80% increase in the number of immigrant workers, compared to a 49% increase in the province
  • a total of 5,059 retirements,Footnote 6 which amounts to 25% of the 2021 workforce, compared to 20% in the province
  • a change in the average income per resident from local jobs relative to the province, which is 6.8% lower than the average in Nova Scotia in 2021

Economic changes from 2011 to 2021

  Changes in the region Changes in the province
Workforce -12% +0.6%
Immigrant workers +80% +49%
Retirement as % of 2021 workforce 25% 20%
Wage income generated from jobsFootnote 7 +9.7% +30%

By 2031, without immigration,Footnote 8 the region could experienceFootnote 9

  • a 40% decrease in workforce size
  • a 34% decrease in the number of jobs
  • an increase in the proportion of seniors in the population from 26% to 33%

No immigration – Possible changes from 2021 to 2031

  Changes in the region Changes in the province
Workforce -40% -39%
Retirement as % of 2031 workforce 35% 31%
Number of jobs -34% -33%

Attracting skilled workers

Pictou County is one of 14 communities in Canada participating in the Rural Community Immigration Pilot, a community-driven pilot designed to spread the benefits of economic immigration to smaller communities.


Unless otherwise noted, all statistics are from the 2011, 2016 or 2021 editions of the Statistics Canada Census, and all calculations are from the Canadian Centre for Economic Analysis.

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2025-12-23

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