"Crib / egg" TV ad
Transcript - "Crib / Egg TV" ad
Open on a baby crib.
It's fully loaded with bumper pads, stuffed toys, etc.
Suddenly, several giant vacuum hoses move over top of the crib.
They suck out all the paraphenalia, leaving only the bare crib with a mattress and clean sheet.
Cut to title cards: Did you know that soft bedding can be a suffocation hazard for babies?
Announcer: Did you know that a child's skull can fracture on impact at only 7 km/h?
Open on a white frame that has a speedometer bottom center. It reads "0 km/hr."
An egg rolls into the frame and keeps rolling, the camera appearing to keep up with it.
As it does, the speedometer shows the speed increase.
When it hits "7 km/hr," the egg hits the side of the screen and cracks.
Cut to title cards: Did you know that a child's skull can fracture on impact at only 7 km/h?
Announcer: Did you know that a child's skull can fracture on impact at only 7 km/h?
The Government of Canada has tips to keep your children healthy and safe. Visit
HealthyCanadians.gc.ca/kids
A message from the Government of Canada.