Canadian product safety pledge: Annual report 2024-2025

On this page

• Executive summary
• Highlights
• Background
• Key performance indicators for commitments
  • Part 1: Improving the detection and preventing the sale of unsafe products (commitments 1 to 6)
  • Part 2: Cooperating with Health Canada (commitments 7 to 10)
  • Part 3: Raising product safety awareness amongst sellers (commitment 11)
  • Part 4: Empowering consumers on product safety issues (commitments 12 to 14)
• Moving forward

Executive summary

Health Canada's Consumer Product Safety Program (the Program) prevents, detects and responds to health or safety risks posed by consumer products and cosmetics. The Program carries out its mandate by administering and enforcing the authorities under the Canada Consumer Product Safety Act and its Regulations, as well as the Food and Drugs Act and its Cosmetic Regulations.

Online marketplaces facilitate the sale of consumer products by third party sellers, potentially increasing the availability of unsafe products that could pose serious risks to users. In 2022, 79% of internet users in Canada bought goods and/or services online in the previous 12 months^{Footnote 1}. Statistics Canada reports that retail e-commerce sales reached $67.7 billion CAD in 2023, representing 8.1% of total retail operating revenue for that year^{Footnote 2}.

The Canadian Product Safety Pledge is a voluntary commitment by online marketplaces to Health Canada, reflecting their intention to strengthen and improve product safety online through a combination of preventive and corrective actions. Signatories also commit to reporting annually on the outcomes and effectiveness of their product safety initiatives.

This second annual report summarizes the actions undertaken by Amazon Canada and eBay Canada under the Canadian Product Safety Pledge during the period from September 29, 2024, to September 28, 2025, and for Temu Canada from December 20, 2024 (their signing date), to September 28, 2025.

Highlights

• Signatories continued to refine and improve their detection and monitoring systems, including algorithmic updates, new screening rules, expanded compliance resources, and other innovations that enhance product-safety controls across their online marketplaces.
• Unsafe products identified through internal company surveillance were promptly removed from online marketplaces, often before formal notification from the Program.
• The Program requested 199 product listings be removed from sale across signatories. Signatories removed all of these product listings from sale within two business days.
• Signatories provided the name and contact information of third-party sellers of recalled, prohibited, or non-compliant products to the Program within five business days. A small number of requests took one signatory longer than five business days to process.
• When third-party sellers did not respond to regulator inquiries promptly, Pledge signatories assisted the Program by relaying messages, verifying product availability, and confirming whether the implicated products were being sold in Canada. This information helped the Program determine how to proceed with compliance and enforcement actions.
• All signatories have now developed oversight to address challenges with repeat offenders, including an enhanced review of their new listings and increased manual monitoring of those accounts' activity.

Wrapping up its second year, the Pledge continues to help protect people in Canada, though improvements are still needed. For example, unresponsive sellers remain an obstacle to prompt regulatory action, and signatories continue to report sellers relisting prohibited or recalled products often by altering titles, images or descriptions. The Program supports signatories' efforts to enhance enforcement measures, clarify seller obligations, and improve detection rules and monitoring of repeat offenders to reduce the relisting of unsafe products.

In addition, the Program has collaborated with signatories and will continue to strengthen the Pledge commitments and practices. The Guidance for signatories was also recently reviewed and updated with

signatories and the Program to incorporate best practices and enhance the consistency and comparability of reporting. These updates included:

• Under commitment 5, removing one repetitive guidance bullet.
• Under commitment 13, clarifying the key performance indicator by adding an example calculation to improve and align reporting among the signatories in future reports.

Health Canada continues to encourage other online marketplaces to join the Pledge, and to leverage the Pledge commitments and its associated guidance document to help increase the safety of products sold online.

Background

The Program seeks to mitigate health or safety risks posed by consumer products or cosmetics from third-party sellers by taking action under the authority of the Canada Consumer Product Safety Act and its regulations, or the Food and Drugs Act and its Cosmetic Regulations. However, the Department may face jurisdictional challenges when working with third-party sellers located outside of Canada. These challenges are not unique to Canada.

To address this growing risk, many regulatory and non-regulatory policy approaches, including product safety pledges, are being developed worldwide. As an example, in 2025, the United Nations General Assembly adopted new global principles on consumer product safety, which reinforce the responsibility of businesses and regulators to prevent the distribution of unsafe products, as well as to strengthen international cooperation, which includes digital and cross-border marketplaces. This development reflects a growing global consensus on the need for a coordinated, international approach to consumer product safety in the online environment to assist countries in achieving or maintaining adequate protection for their consumers.

In its second full year, the Pledge continued to play an important role in supporting the Program's oversight of consumer products sold through online marketplaces. In joining the Pledge, signatories agree to implement the 14 commitments of the Pledge, including monitoring regulatory recalls, promptly removing unsafe products, cooperating with enforcement activities, informing consumers of product hazards, and supporting sellers in meeting Canadian product safety requirements.

This annual report summarizes the actions reported by participating online marketplaces during the 2024–25 reporting cycle; namely: Amazon Canada, eBay Canada, and Temu Canada. While these signatories differ in size, business models, and technological capabilities, they have all affirmed their commitment to working collaboratively with the Program to improve product safety outcomes for people in Canada. The activities described below demonstrate that they are continuing to build compliance capacity, including strengthening automated detection systems, refining internal surveillance processes, improving seller-compliance support, and increasing the speed and consistency of their responses to regulatory requests. While not captured in this reporting cycle, please note that AliExpress signed onto the Pledge April 30, 2026. Their activities will be reported in the fourth Annual Pledge Report (covering the period of 2026-2027).

The information included in this report reflects self-reported qualitative and quantitative data submitted by signatories as per the Pledge's reporting requirements. The Program's analysis focuses on understanding how signatories are implementing the Pledge's commitments, identifying areas where progress has been made, and highlighting opportunities for further improvement.

Product safety is a shared responsibility, and online businesses play an important role in shaping and enhancing product safety compliance in the digital economy to help keep Canadian consumers safe. As such, the Program encourages online marketplaces that are not Pledge signatories to find out more about the commitments and how to become a signatory by visiting the Canadian Product Safety Pledge.

Please note that signatories' participation and fulfilment of the commitments of this voluntary pledge do not guarantee that the products listed on their online marketplaces meet applicable Canadian laws and regulations.

Key performance indicators for commitments

The following describes signatories' progress against the predetermined key performance indicators (both qualitative and quantitative) associated with the 14 Pledge commitments.

Part 1: Improving the detection and preventing the sale of unsafe products

These commitments enable signatories to take timely and preventative action on unsafe products.

Summary and areas for improvement:

• All signatories maintained active monitoring of domestic and international recall databases to identify products subject to recalls, prohibitions, or regulatory alerts.
• Automated detection tools used by some signatories have expanded in sophistication, including rule-based filters, image/text-matching systems and machine-learning models, which are supplemented by manual review in high-risk categories.
• All signatories continued to improve reporting mechanisms for consumers and how they review details to evaluate and act on product risks.
• All signatories continued to explore new ways to improve their online marketplaces by embracing innovative technologies and learning from other authorities and online marketplaces.
• All signatories continued to observe attempts by sellers to relist prohibited or recalled products by altering titles, images or descriptions, indicating a need for stronger relisting prevention and enforcement. However, additional oversight applied to repeat offenders by signatories demonstrates their commitment to addressing such issues.
• All signatories implemented improved post-listing surveillance and targeted audits to identify unsafe products that may have bypassed initial screening processes. However, some signatories focused more heavily on post-listing remediation rather than reinforcing pre-listing screening mechanisms, suggesting an opportunity to shift further towards upstream prevention.

Commitment 1

Establish systems to keep aware of recalled, prohibited or non-compliant products that are communicated by Health Canada

• All signatories maintained systems to actively monitor the Government of Canada's Recalls and safety alerts website to identify and remove listings related to newly issued recalls, prohibitions, and safety alerts relevant to products listed on their online marketplaces.
• In addition to Canadian sources, some signatories monitored selected international regulatory databases to support early identification of potentially unsafe products offered by third-party sellers.
• All signatories updated monitoring systems in response to new recalls or regulatory information to support the timely identification and mitigation of affected product listings.
• Automated monitoring tools, including rule-based filters and matching algorithms, were reported to be used by some signatories to identify listings that may correspond to recalled or prohibited products, with manual review applied in higher-risk or ambiguous cases.

Taking it a step further

• One signatory implemented hourly automated scans of multiple recall databases, significantly increasing the frequency and granularity of monitoring, while another signatory reported cross-referencing new recalls against historical consumer complaint data to identify listings with a potential safety connection before the recall was formally posted.
• Some signatories expanded monitoring by integrating machine-learning-driven risk identification, enabling the system to detect hazards that may not match recall notices verbatim but show similar patterns.
• One signatory incorporated additional Canadian regulatory datasets (for example, radio equipment compliance sources) into its screening process to detect non-compliant electronic products that may not yet be subject to a recall.
• One signatory prioritized monitoring high-risk product categories to enable earlier detection.

Commitment 2

Implement measures aimed at proactively preventing the listing of recalled, prohibited or non-compliant products

To prevent the listing of unsafe products, all signatories reported implementing a range of measures including automated screening systems, machine-learning, and Artificial-Intelligence (AI) supported tools, rule-based detection engines, manual moderation teams, and enhanced controls for relisting prevention. These systems were used both at the point of listing and through continuous monitoring to identify products of concern and prevent their listing on the signatories' online marketplaces.

Recalled products

• Internal detection tools were regularly updated using information from Health Canada recall notices, including product identifiers, images, and hazard descriptions.
• Automated filters and matching tools, supported by continuous or daily monitoring of new recall notices, enabled early identification and rapid removal of recalled products.
• When a recalled product was detected, all signatories removed the listing, notified the seller, and applied appropriate enforcement measures according to their respective platform policies.

Prohibited and non-compliant products

• All signatories are now using automated detection systems, including keyword filters, image-matching tools, and rule-based screening, to identify listings for prohibited products and products that do not meet Canadian regulatory requirements.
• Manual review processes were used by some signatories to support automated detection, particularly in higher risk categories such as cosmetics, children's products, and certain electrical items.
• One signatory applied enhanced screening rules to identify potential non-compliance related to product labelling, missing documentation, or safety-critical components.
• When prohibited or non-compliant products were identified, all signatories removed listings, notified sellers, and applied enforcement measures, including sanctions in cases of repeat violations, with some removals occurring proactively prior to regulatory messaging.

Commitment 3

Conduct internal compliance verification projects or post-listing audits to assess if products listed in the signatory's online marketplace are recalled, prohibited or non-compliant products. Take swift action to remove from sale the unsafe products identified in the projects or audits

• All signatories conducted routine internal compliance verification activities, including post-listing surveillance to detect unsafe products that may have bypassed pre-listing screening.
• Automated tools were used to perform recurring sweeps of listings, supplemented by targeted audits of specific product categories, with some signatories conducting continuous monitoring.
• Manual moderation teams were used by some signatories to review listings flagged by their automated systems, consumer reports, regulatory notices, or internal quality checks, enabling signatories to identify items requiring immediate removal.
• Risk-based approaches were applied by some signatories, directing enhanced scrutiny toward higher-risk categories such as children's products, cosmetics, and certain electrical items.
• Unsafe products identified through post-listing audits were removed swiftly, often within 24 to 48 hours, with sellers notified and enforcement measures applied, and detection rules were updated to prevent relisting of similar products.
• As an example, during this reporting period, one signatory flagged 429 Government of Canada recalls^{Footnote 3} that affected product listings across all their worldwide sites. This resulted in 111 product listings being removed from their Canadian online marketplace.

Commitment 4

Implement measures aimed at identifying and sanctioning third-party sellers who repeatedly and intentionally sell recalled, prohibited or non-compliant products in the signatory's online marketplace

• All signatories reported having systems in place to identify sellers who repeatedly attempt to list unsafe products, and to apply penalties when such violations occurred.
  • Enforcement frameworks were described as tiered, with consequences escalating based on the severity, frequency, and intent of the violations, including warnings, listing removals, temporary restrictions, account holds, and permanent suspensions for repeat offenders.
• All signatories reported that additional oversight was applied to repeat offenders, including enhanced review of their new listings and increased manual monitoring of account activity.
  • When sellers attempted to circumvent enforcement by modifying titles, images, or descriptions, signatories updated detection rules or applied stricter penalties to prevent relisting.
• All signatories reported notifying sellers of policy breaches and providing guidance on applicable safety and regulatory requirements.

Commitment 5

Evaluate and take appropriate action on product issues identified by consumers through direct reports or online reviews when the issues relate to consumer health or safety risks.

Signatories have implemented several ways to meet this commitment:

• All signatories maintained multiple channels through which consumers could report product-related safety concerns, including customer-service and regulatory portals, dedicated reporting tools, and internal messaging systems.
• Consumer reports were reviewed by moderation, compliance, or trust-and-safety teams to assess whether the issue indicated a potential health or safety risk, with some signatories using automated or machine-learning tools to prioritize reports by severity.
• Safety-related concerns were escalated for further evaluation, including checks for non-compliance, prohibited products or alignment with known Health Canada recalls.
• When consumer reports indicated a potential health or safety risk, all signatories removed the affected listings, notified sellers of applicable requirements, and, where products had already been purchased, informed consumers with appropriate safety guidance.
• Some signatories used insights from consumer reports to refine detection rules, improve algorithmic filters, and target audits on product categories where emerging risks were identified, with serious safety concerns typically addressed within 24 to 48 hours.

Commitment 6

Regularly assess and explore new innovations, processes and systems to improve on all commitments of this pledge

Signatories have implemented additional ways to meet this commitment:

• Monitoring and detection updates: Incorporated updated information from Health Canada's Recalls and Safety Alerts page into internal detection systems, including revised keywords, hazard indicators, and product identifiers used to match affected listings.
• Screening and escalation processes: Rule-based filters and automated detection tools were refined to improve identification of unsafe products and to strengthen internal workflows and escalation processes.
• Use of internal intelligence: Insights from post-listing audits, consumer reports, and internal investigations were used to adjust detection rules, enhance screening logic, and target product categories where emerging risks were identified.
• Education materials: Expanded and updated seller guidance, including information specifically related to requirements in Canada.
• One signatory reviewed and updated their seller guidance and policy page for a number of prohibited products under the CCPSA.
• One signatory updated and released 25 merchant education modules specifically developed in accordance with Canadian requirements, including 11 modules related to consumer products and cosmetics. They also organized 31 live training sessions that involved over 30,000 merchants.
• Advanced analytical tools: Implemented or expanded machine-learning and advanced analytical tools to support risk classification, identify hazard patterns, and prioritize product listings requiring further review.

Part 2: Cooperating with Health Canada

These commitments strengthen the partnership between signatories and the Program and facilitate swift and effective action when a product safety issue poses a risk to the health or safety of Canadians.

Summary and areas for improvement:

• All signatories reported having further streamlined internal processes to manage response timelines and gather seller and product information details.
• In all instances, signatories have cooperated to address product safety concerns and have removed product listings within two business days upon request.

Commitment 7

Establish and provide a clear contact point(s) to be responsive to Health Canada

Signatories have implemented several ways to meet this commitment:

• All signatories maintained dedicated regulatory contact channels (for example, compliance inboxes, designated liaison email addresses) and monitored for incoming Program communications.
• All signatories assigned specific personnel or teams responsible for receiving, routing, and responding to Program enquiries.
• All signatories established internal processes to ensure Program messages were forwarded quickly to the appropriate safety, compliance, or legal teams to support timely action.
• Some signatories reported maintaining up-to-date and redundant contact information to ensure continuous communication, including during staff absences or operational transitions.
• Some signatories documented and tracked inbound regulatory communications to monitor follow-up timelines and ensure proper internal escalation when required.

Commitment 8

Remove a recalled, prohibited or non-compliant product from sale within two business days of the dedicated contact point receiving information from Health Canada that the product is a recalled, prohibited or non-compliant product

• All 199 product listings flagged by Health Canada for removal were taken down by signatories within the required two-business-day period. As a result, actions were taken within the requested period 100% of the time.

Taking it a step further

• One signatory reported that they typically remove the affected listing within a few hours after receiving a notification from Health Canada, well ahead of the two-day requirement.
• One signatory noted that some foreign third-party sellers do not always apply shipping-exclusion filters for Canada when listing products globally. To reduce the risk of unsafe or non-compliant items appearing to Canadian consumers, the signatory reminded these third-party sellers to apply the appropriate Canadian shipping exclusions when listing products that may not meet Canadian requirements.

Commitment 9

Provide Health Canada with the name and contact information of the third-party seller of a recalled, prohibited or non-compliant product within 5 business days of the dedicated contact point receiving a request for this information from Health Canada

• All signatories provided the name and contact information of third-party sellers of recalled, prohibited, or non-compliant products to the Program within five business days. A small number of requests took one signatory longer than five business days to process due to internal processing constraints.

Taking it a step further

• Some signatories reported proactively reviewing seller accounts associated with product safety issues to ensure future listings complied with their respective online marketplace and regulatory requirements.
• One signatory reported that, when necessary, they provided the Program with supplemental information such as seller communication history or fulfillment details to support regulatory follow-up by the Program.
• One signatory reported improving their internal tracking of seller-related data, enabling faster determination of whether an implicated product or products had been distributed to consumers in Canada.

Commitment 10

Assist Health Canada with obtaining a response from a third-party seller if the third-party seller is non-responsive to Health Canada's requests for information

• All signatories indicated that they relayed the Program's message to non-responsive sellers through internal communication channels to prompt a reply from the seller.
• All signatories described verifying whether implicated product listings remained active and took action to remove product listings if a seller remained non-responsive.
• When available, all signatories provided the Program with information indicating whether the implicated product had been listed, sold, or shipped to Canadian consumers to determine the scope of the potential hazard.

Taking it a step further

• Some signatories reported placing temporary restrictions on non-responsive sellers' accounts to prevent further listing activity until the matter was resolved.
• One signatory stated that they conducted additional internal reviews of the non-responsive seller's other listings to identify potential additional risks.
• One signatory reported that they have improved internal coordination to ensure faster follow-up when Health Canada notifies them of a third-party seller who is not responsive to requests from the Program.

Part 3: Raising product safety awareness amongst sellers

This commitment helps improve third-party sellers' awareness of Canadian product safety laws, regardless of where they operate internationally.

Summary and areas for improvement:

• All signatories described improvements to the clarity and accessibility of guidance for third-party sellers, including reorganizing content, expanding examples of non-compliant items, and enhancing explanations of their respective online marketplace enforcement policies.
• All signatories varied in the frequency and depth of their updates to their seller education materials. Nonetheless, these updates helped to ensure that sellers had access to current safety requirements and policy changes. More opportunities exist to strengthen consistency across online marketplaces and evaluate the effectiveness of seller-facing communications.
• The Program encourages signatories to maintain robust seller-education systems and conduct periodic outreach to ensure that sellers understand their compliance responsibilities when offering products for sale in Canada.

Read more below about the actions taken by signatories to meet this commitment.

Commitment 11

Implement measures to facilitate sellers' compliance to Canadian product safety laws

All signatories reported implementing a range of measures intended to help third-party sellers understand and comply with Canadian product safety requirements. These measures aim to reduce the number of unsafe products listed on online marketplaces and support sellers in maintaining compliance throughout their products' lifecycle.

All signatories have implemented several ways to meet this commitment:

Contracts and seller agreements:

• Obliged sellers to ensure that they and their products comply with applicable laws.

Product policies and safety guidelines:

• Maintained and regularly updated policy pages identifying product categories that are prohibited, restricted, or subject to specific regulatory requirements in Canada. These policies often included detailed explanations of Canadian regulatory expectations, hazard-specific requirements (for example, for children's products, cosmetics, or electrical items), and links to relevant statutes, regulations, and Health Canada guidance.
• Some signatories provided additional examples of non-compliant products or common listing errors to help sellers better understand risks and obligations.

Seller education and targeted communication:

• Communicated updated requirements to sellers through a variety of channels, including direct email notifications, online marketplace messages, and posting updates on seller portals.
• One signatory reported reorganizing and clarifying seller-support materials to make compliance information easier for sellers to find and apply.
• For higher-risk product categories, one signatory provided proactive reminders or targeted guidance, ensuring that sellers are aware of updated rules before listing their products.

Tools to support compliance before listing:

• Some signatories used pre-listing filters or prompts that notified sellers when their listing may violate their respective online marketplace's policies or Canadian regulatory requirements, allowing sellers to correct issues before the product becomes visible to consumers.

Part 4: Empowering consumers on product safety issues

These commitments help ensure that consumers have access to the information and tools they need to make informed purchase decisions related to their health and safety, and to report product safety concerns effectively.

Summary and areas for improvement:

• All signatories worked to improve consumer interactions with the online marketplaces and systems to review submitted information.
• Signatories varied in the level of detail provided on how many consumers received recall notices or safety messages. The Program and signatories will explore opportunities to increase consistency in reporting recall communication metrics in future cycles.

Read more below about the actions taken by signatories to meet each specific commitment.

Commitment 12

Provide an accessible mechanism for consumers to report product concerns or issues related to health or safety to Health Canada and the signatory

• Dedicated reporting links and webpages: All signatories created product safety policy pages and recall information webpages that explain how consumers can submit concerns. These pages typically included direct links to their respective online marketplaces' internal reporting mechanisms as well as guidance on how to report product safety issues to the Program.
• Integrated "Report a Product" tools: Some signatories' online marketplaces provided built-in "Report a Product" buttons or similar features on product listing pages or within customer accounts, thus enabling consumers to flag safety concerns directly from the listing.
• Customer support channels for safety reporting: All signatories maintained customer support portals, internal messaging systems, or help centres through which consumers could report product safety issues. These reports were routed to specialized compliance or trust-and-safety teams for review.
• Clear instructions directing consumers to Health Canada, where appropriate: Some signatories directed consumers in Canada to the Program's official reporting website when the identified concern involved a potential health or safety risk, ensuring that the Program received timely information.
• Enhanced visibility of safety reporting pathways: Some signatories improved the placement and visibility of their reporting tools on their online marketplaces or mobile applications, making them easier for consumers in Canada to find and use.

Taking it a step further

• One signatory reported improving the placement of its reporting features after internal reviews showed that clearer visibility increased reporting activity.
• One signatory incorporated consumer reports into their internal risk models, thus enabling proactive adjustments to detection rules and better targeting of product categories with emerging product safety trends.
• One signatory enhanced their internal routing procedures so that safety-related reports reached specialized compliance teams more rapidly, reducing response times.

Commitment 13

Inform consumers about recalls on products they purchased in the signatory's online marketplace.

The Program published a total of 268 consumer product and cosmetic recalls and alerts during this reporting period.

All signatories reported the steps they take to notify consumers when a product they purchased becomes subject to a recall. These actions support timely communication of safety risks and help consumers follow the corrective measures outlined in Health Canada's public recall and alert notices. Although their primary focus was consumer products and cosmetics, some signatories reviewed a broader set of relevant notices to avoid overlooking other product listings of concern.

All signatories have implemented several ways to meet this commitment:

• Reviewed Health Canada recall notices to identify products sold on their respective online marketplaces and determine whether affected consumers needed to be notified, based on purchase history or fulfillment data.
• Reported that their recall-notification systems are designed to identify purchasers of implicated products, supporting prompt communications once a recall notification is published.
• Notified affected consumers of recalled products using email, internal messaging systems, or account notifications and directed them to the corrective actions outlined in the product recall notice.

Taking it a step further

• Some signatories also posted recall information on their internal recall or safety-alert webpages, allowing consumers to confirm whether products they purchased were implicated.
• One signatory reported notifying consumers globally — not only in Canada — when a product purchased on their site becomes subject to a recall, ensuring consistent communication across all jurisdictions where the product was sold.
• One signatory enhanced the visibility of recalls within customer accounts to increase the likelihood that Canadian consumers would see the safety notifications even if they miss email messages.
• One signatory supplemented recall notices with links to additional online marketplace-specific guidance or resources to help Canadian consumers better understand the nature of the hazard and the recommended actions.

Commitment 14

Maintain product listing systems which permit third-party sellers to provide clear and accurate product descriptions in their product listings. Publish the business name or username of the third-party seller of every third-party product offered for sale in the signatory's online marketplace

• All signatories reported that product listing pages clearly display the business name or username of the third-party seller, thus enabling consumers to distinguish between products sold by the online marketplace and those sold by third-party sellers.
• Some signatories offer expanded seller information through seller profile pages or account tools on their online marketplaces. This information may include company names, storefront identifiers, or seller history, depending on their respective online marketplace policy.
• All signatories reported that product listings specify whether products are fulfilled or shipped by their online marketplace or by the seller directly. This enables consumers in Canada to understand which party is responsible for delivery, packaging, and, in some cases, returns.
• Some signatories described processes used to verify seller information when accounts are created or when sellers attempt to list products in regulated or higher-risk product categories.

Taking it a step further

• One signatory improved the visibility and placement of seller identity fields on product pages, making it easier for consumers to confirm who is offering the item.
• One signatory reported using internal tools to verify seller identity or assess risk indicators associated with specific sellers, contributing to more reliable and transparent seller information.
• One signatory indicated that they monitor seller behaviour patterns to help ensure consistency in how seller information is displayed, and to support accuracy over time.

Moving Forward

Health Canada acknowledges the continued commitment and contributions of Amazon Canada, eBay Canada, and Temu Canada to strengthen product safety on their respective online marketplaces throughout the 2024-25 reporting period. Engagement with all three signatories has been constructive, and their reporting demonstrates ongoing improvements to internal detection systems, response timelines, and seller education practices.

During this reporting period, some stakeholders raised concerns regarding certain measures signatories may implement to meet their Pledge commitments. Recognizing the diversity of online marketplaces, the Guidance for Signatories was intentionally designed to provide flexibility, outlining a range of examples and approaches that signatories may adopt to fulfill their commitments under the Pledge. It's important to note that in addition to this flexibility, signatories may also implement company policies above and beyond the Pledge commitments to achieve their own business objectives.

The Program remains available to provide information and guidance on the administration of the Pledge, as well as expectations under the CCPSA and FDA. Stakeholders (for example, third party sellers) with questions about compliance concerns raised by a signatory should engage directly with that signatory.

The Program will continue to work closely with signatories to review the Pledge commitments, guidance materials and stakeholder feedback to ensure clarity, and to strengthen performance and reporting.

The Program will continue to monitor and assess the overall effectiveness of the Pledge in reducing the availability of unsafe products online and improving the speed and effectiveness of corrective actions taken by signatories.

To further advance broader product safety objectives, the Program will engage additional online marketplaces and encourage them to adopt the Pledge commitments. These discussions will also consider the suitability of new online marketplaces for onboarding as signatories where appropriate.

Read more:

• About the Canadian product safety pledge for consumer products and cosmetics
• Information for online marketplaces and online sellers

Contact ps.pledge-engagement.sp@hc-sc.gc.ca if you have any questions.