Financial Literacy Leader

Jane Rooney

Jane Rooney served as Canada’s first Financial Literacy Leader from April 10, 2014 to April 10, 2019. Her mandate was to provide national leadership on financial literacy and strengthen the financial knowledge, skills and confidence of Canadians. She collaborated with stakeholders across the country to promote financial literacy, and she oversaw the development of online content, tools and programs that help educate Canadians so they can make responsible financial decisions. Financial literacy remains a priority for the Government of Canada and is now part of the mandate of the Financial Consumer Agency of Canada (FCAC).

During her term, the Leader and FCAC worked with public, private, and community-based organizations, connected financial literacy networks with one another and collaborated with other federal government departments. The Agency created a National Strategy for Financial Literacy — Count me in, Canada. FCAC also developed a series of free, online tools and programs for consumers to use as they budget, save, plan their finances, and make important choices, whether it’s about buying a new home, managing debt, or saving for retirement.

By embedding financial literacy directly into FCAC’s mandate through legislative changes in December 2018, the Government of Canada has ensured greater continuity and sustainability of the financial literacy program, and its long-term success. FCAC is pursuing its financial literacy priorities, and continuing its work with stakeholders to strengthen the financial literacy of Canadians.