Marketing Agencies
Marketing agencies are established under Part II of the Farm Products Agencies Act, as independent, non-governmental organizations, to administer the supply management system for the poultry and egg sectors.
There are four marketing agencies:
Egg Farmers of Canada
- Created in 1972.
- Represents more than 1,200 Canadian regulated egg farmers in all ten provinces and the Northwest Territories.
- Manages the supply of eggs, promotes the consumption of eggs, and develops standards for egg farming in Canada.
For more information, visit Egg Farmers of Canada.
Turkey Farmers of Canada
- Created in 1973.
- Represents Canada’s 510+ turkey farmers.
- Encourages cooperation throughout the Canadian turkey industry, promotes the consumption of turkey meat, and administers the supply management system for turkey in Canada.
For more information, visit Turkey Farmers of Canada.
Chicken Farmers of Canada
- Created in 1978.
- Represents the interests of 2,800 Canadian chicken farmers.
- Ensures the right amount of fresh, safe, high-quality chicken is produced to meet Canada’s needs.
For more information, visit Chicken Farmers of Canada.
Canadian Hatching Egg Producers
- Created in1986.
- Represents 216 producers from British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Quebec.
- Works to grow a sustainable and profitable broiler-hatching egg industry in Canada to ensure a strong, efficient and competitive industry for a dependable supply of quality broiler hatching eggs to Canadian chicken producers.
For more information, visit Canadian Hatching Egg Producers.
Objectives of a marketing agency
A marketing agency promotes a strong, efficient, and competitive production and marketing industry for regulated farm products while considering the interests of producers and consumers.
Key functions of a marketing agency
- Sets production quota: determine production level (quota) to reflect domestic market demand (while considering imports of regulated farm products).
- Collects levies: generate revenues to operate and implement its marketing plan to meet its objectives.
- Represents producers: act as a collective voice for the interests of producers of regulated farm products.
Benefits of a marketing agency
- Maintains a stable and predictable supply of regulated products on the Canadian market.
- Promotes the marketing and consumption of poultry and eggs.
- Represents the common interests of producers and supply chain stakeholders in the poultry and egg sectors.
- Consolidates funding on common issues and interests.
- Develops sector standards to ensure high-quality products.