Rustica Foods: The art of innovating to move further ahead
Since opening one of Montréal’s first Italian bakeries in 1958, Rustica Foods has established itself as a leader in authentic Italian products. Remaining true to its values of authenticity, quality and excellence, the business has been able to grow its footprint in the fresh and frozen pizza market while continuously innovating.
Overview
|
Business: Rustica Foods This CED support has made it possible: To automate the factory’s production line and enhance its productivity and competitiveness through the acquisition of digital equipment, including machinery to automate the business’s packaging process. |
A visionary family business
Founded in May 2000 as a small family-run pizzeria in Montréal, Rustica Foods is now a thriving business. At the helm, the Morgante Family shares a collective vision: to offer exceptional products and exceed expectations. This family cohesion is the driving force behind sustainable growth and a people-centred corporate culture.
Assunta Morgante, Head of Research and Development; and Stefano Morgante, Chief Happiness Officer
Growing through innovation
For Rustica Foods, every challenge is an opportunity to reinvent itself. In 2023, the business reached a key milestone by launching its own brand and a new line of frozen pizzas.
“To support our growth and set ourselves apart, we rely on strategic partners such as CED, whose financial support is essential to innovation,” emphasizes Richard Morgante, President and Chief Executive Officer.
This investment has made it possible to automate packaging and double the capacity of certain key pieces of equipment, resulting in fewer losses, errors and waste while reinforcing sustainable and responsible practices at the business.
“Automation has done more than just improve our efficiency: It has allowed our employees to move into higher-value, more engaging roles,” the entrepreneur adds.
A strong team and solid partnerships
At Rustica Foods, collaboration is key. The business works closely with its clients and market experts to create innovative, high-performance products developed in a state-of-the-art facility that ranks among the most versatile in North America.
Today, the business does not just follow trends: It shapes them, driven by a bold vision and strategic partnerships that pave the way for excellence.
Looking to the future
Building on this momentum, Rustica Foods is focusing on continuous innovation and creativity to anticipate consumer expectations. A leader in fresh and frozen pizza in both Canada and the United States, it showcases Montréal’s expertise far beyond Quebec’s borders.